David Bater

David Bater

David has owned businesses since 1987. More importantly, he has "walked the walk". Having owned, built and sold many companies during the last 33 years. He founded Automation Authority in 2013 after qualifying as an Infusionsoft Certified Marketing Automation Consultant.

Questions to learn how to identify your target market

[Checklist] How to Identify Your Target Market

Before undertaking any marketing campaign, you must first be clear on How to Identify Your Target Market. Moreover, be able to determine your ideal customer in great detail.

Also, understanding your target market is the core premise of any successful small business implementing a strategic approach to their sales and marketing such as the Lifecycle Marketing framework.

[Checklist] How to Identify Your Target Market Read More

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