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Is there a ‘magic’ way to grow your small business..?
No, not really, but very often the obvious way is ignored or misunderstood. For years, I’ve used and taught a simple formula to massively drive growth in any small business that I’ve owned, or helped. I adopted this simple method from the fantastic book Getting Everything You Can Out Of All You’ve Got by Jay Abraham. His simple formula is the basis of this post.
Creating a sales marketing strategy framework for your small business can be daunting.
But, with the right tools, tactics and an investment of your time this need not be the case.
To thrive, marketing your small business involves more than:
- An amazing store front.
- Excellent well-lit signage.
- A well-designed website.
- A blanket approach to advertising across your local market.
For your small business to grow and thrive, it needs a robust sales marketing strategy framework.
New marketing trends tilt toward social media platforms. Such as, Facebook, Linkedin and Twitter. But the tried-and-true email marketing campaign is still a useful tool for educating prospects and customers.
Also, researchers predict email marketing promotions can boost customer acquisition by 7 percent a year and increase sales. Additionally, email marketing campaigns are almost as effective as organic searches for driving audiences to brands. Companies can optimise their small business email marketing campaigns by heeding the following five strategies.
Developing the skill to generate leads is critical to the success of any business. Unfortunately, many small businesses make mistakes when deciding how to generate leads. These errors can snowball and lead to bigger problems. In fact, the inability to generate leads is one of the primary reasons so many small businesses fail.
With each and every customer incredibly valuable, it has never been more important for small businesses to use the correct methods to generate leads, but many make the same four mistakes time and time again.