Businesses with Successful Sales results; avoid the sales peaks and troughs experienced by the average market. You can learn from these successful sales teams by building your sales & marketing system that will, in time guarantee you satisfactory sales results.
5 Action Steps to Successful Sales
Follow these 5 Steps that successful sales teams practice. [See this article on Sales and Marketing Automation]
Without clearly defined sales goals, measured over a particular time frame, you will achieve little. When setting your sales goals consider what you want, your income drives your lifestyle and business requirements.
First, aim to break-even and then add your income goals to give you your desired lifestyle. Improving your last years’ income by a specific amount doesn’t help much if you are not enjoying the lifestyle that level of income gives you.
Action point for successful sales – Set Sales Goals, Be Specific.
The number of customers self-generated determines the level of success achieved by your business. That is other than floor traffic or telephone inquiries generated by your advertising.
Action Point for successful sales – Put a system in place to regularly find new customers from referrals, past clients, etc. Build and maintain your database of loyal customers. Then you can sell to them, time after time.
Qualifying is the factor, which has the most significant impact on the management of your day. You have to become skilled in sorting your prospects. The most significant stress from your business will come from working with unqualified candidates, be it someone who refuses to buy at a fantastic price or someone who is not ready, willing and able to buy at all.
Action point for successful sales – Identify and only work qualified prospects.
4, The Sales Process
Your key to consistently successful sales, determined by your ability to build rapport and trust with each potential customer. Meet, greet and build rapport, settle them on a model, garment or product to demonstrate you care.
All the time check by asking trial closing questions, (how does that fit with what you had in mind?) then ask for their business.
Remember to sell the benefits of your product speaking in their linguistic modality. For example, talking to an auditory person about a car engine you would say: “Listen to that engine, doesn’t it sound great?”… or to a visual person you could say, “You see how smooth that engine is.”
Action point for successful sales – Define and map your entire sales process.
5, Follow up
This process is the first step to the next sale to your customer or to obtaining referrals from them. First, a thank you letter and then a seven-day follow-up call followed by a call at least every nine days. This approach will ensure a steady stream of referrals. All you have to do is ask.
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