David Bater

What Is Infusionsoft

Infusionsoft is an “All-in-One”  Sales and Marketing Automation Software Built Exclusively for Small Business Success

I have worked for many years as Sales and Marketing Automation consultant and, with many clients. So, the question often asked is: what is Infusionsoft?

The company answer:

Infusionsoft is an all-in-one sales and marketing automation platform. It comprises a CRM, a robust sales and marketing automation builder with ‘drag and drop’ functionality, Sales pipeline automation and e-commerce.

As a result, I have put together this rather long but informative explanation. And if you are the visual type of person who prefers to look rather than read, then I hope the explainer videos answers your questions. If not click the button and request  a personal demonstration of the Infusionsoft automation software.

Explore The Demo Video Series


This short explainer video will answer the question. Then the article continues with the benefits of Infusionsoft. And why their solution might be a good fit for your business. Hang in there, you might need some coffee.

CRM and Automation Software

So, Infusionsoft is an “all-in-one”  sales and marketing automation software built exclusively for small business success. That will help you Get Organised,  Grow Sales and Save Time

​But how does it do that? Let’s take a deeper dive into these three elements:

  1. Get organised
  2. Grow Sales
  3. Save Time
  • Capture more leads so, you don’t miss a single opportunity to engage with your audience
  • Manage the sales process by easily managing who you follow up with and when
  • Improve conversion rates by getting in front of the people who want to buy from you at the right moment
  • Embrace e-commerce provide a seamless online shopping experience, 24/7Save more time with automation so, say goodbye to the mundane tasks that hold you back

the CRM Contact Record

Get Organised

Campaign Builder

the Campaign Builder

Infusionsoft’s Campaign Builder

An industry-leading visual campaign builder allows you to define and  map out:

  • your marketing strategy,
  • the sales funnel stages,
  • and operations work flow from start to finish.
  • Create goals to trigger actions based on timing, behaviour or demographics to deliver the right message at the right time.
Capture More Leads
  • Capture More Leads – Don’t miss a single opportunity to engage with your audience.
  • Infusionsoft Email Marketing Sequence

  • Keep Organised – Store contact information, track every interaction and log all transactions all in one single system
  • Follow Up
  • Manage the sales process – View your pipeline and easily manage who you followup with and when
  • Segmentation

    Grow Sales

  • Create Perfect Sales Funnels – Get past the “feast or famine” and create automated sales funnels that convert
  • Lead Scoring

    CRM Lead Scoring

    Close The Sale
  • Master E-commerce – Provide a seamless online shopping experience 24/7
  • Save Time

  • Save Time – Say goodbye to the repetitive mundane tasks tasks that hold you back.
  • Operate With Confidence – You do not need to be an IT GURU to use Infusionsoft.
  • Repetitive Tasks

    Post Purchase Process

    In Summary

    ​​​​With a First Class CRM, Sales and Automation Software Solution Like Infusionsoft

    You get;

    • Email Broadcast Marketing, Auto Responders, and Drip Cycle Follow Up Marketing Automation.
    • CRM, Sales Funnel Automation With Pipelines, Opportunity Management, Workflow Automation, Quoting Module, and Detailed Contact Behavioural History.
    • Generate Orders Manually or On-line – Set-up your e Commerce Shopping Cart or One Click Order Forms With Up-sells Automation.
    • Create and Manage Referral, or Affiliate Partners with multi-level commission programs. Create Affiliate Referral links, and Design Promotional Resources
    • SUPER Detailed Reports on Sales Conversions, Website Visitors, Social Shares, Marketing Responses, Order Status, and other Key Performance Indicators to Help Your Small Businesses, Grow by Responding to Quantitative Business Metrics.

    Case Study Uk

    Watch the story about happy customer –  Dizzy Ducks Day Nurseries. And discover what it is Sian loves, more than her husband.

    Quick Links:

    View an Online Demo

    Talk with a Human

    Get in Touch

    How Much is Infusionsoft

    Buy Infusion software

    About Automation Authority and David Bater

    Sales and Marketing Automation

    Scroll to Top

    Get In Touch

    Please add your contact details
    Please check each topic of interest to you.
    Describe briefly what you want to achieve/discuss.

    Customer Review

    • Rate us from 1 to 5 (1 poor - 5 excellent)
      Please enter a number from 1 to 5.
    • This field is for validation purposes and should be left unchanged.

    Let's have a chat

    Learn how I've helped 100s Businesses gain success.