Are You Thinking Correctly About Defining Your Ideal Customer?

As a small business owner, could your thinking possibly be wrong about your customers? Are you explicitly thinking about how to define your ideal customer? What you think you know about your ideal client may be inaccurate. Meaning, your clients don’t share your mindset. And, they don’t have the same values or beliefs that you … Continue reading Are You Thinking Correctly About Defining Your Ideal Customer?